Data, Aggregation and Curation
If content is king, is data a case of the emperor's new clothes? We will royally assess the use of usage data to turn sand into pearls, identify the crown jewels of data strategy, and, with an eye on the throne, work out how to strategize a path through the clutter and win the game. #sorrynotsorry
Featured Speaker:
Jeremy Burchard, Chief Creative Officer at Rootnote
Jeremy Burchard is an artist, producer, writer, director, marketer, and co-founder of Nashville-based music startup RootNote. He has toured around the country as one half of the pop rock duo Moonlight Social, published thousands of articles and interviews over more than a decade as a music journalist, and filmed and directed hundreds of music videos, narrative projects, and commercials. As Chief Creative Officer of RootNote, Burchard oversees product development and company content and has over five years of experience in digital marketing. Co-founded with his brother Jason Burchard, RootNote is a content creator-focused platform designed to help musicians, YouTubers, and other creators manage and understand their data — and make actionable decisions based on it.