Join us for the first webinar in an ongoing series with Music Ally on Thursday, May 30th at 1pm ET/10am PT. Music Ally is a trusted global insights company in the music industry, specializing in innovation. Their Sandbox reports provide in-depth analyses of music marketing trends.

In this session, Music Ally will discuss key takeaways and useful industry case studies from their recent Sandbox report on "Marketing to Superfans". Superfandom marks a resurgence in fan-club and street- team thinking: so how do you nurture superfans and help them become their favourite artist’s biggest cheerleader? 

Join us for a webinar led by Marlen Hüllbrock, Head of Marketing & Audience at Music Ally. As a digital expert, she keeps abreast of trends and evolving strategies within music marketing and the wider industry. Her team creates resources and tools for artist teams to more effectively use digital strategies to their advantage and helps run artist marketing campaigns. She has trained a wide range of industry professionals on digital strategy including majors, indies, managers, and music tech companies.

We are also pleased to have Will Tompsett and Ryan Star join us. Will is the Worldwide Head of Marketing at 4AD and started at the label in a social media role in 2013. After seven and a half years working from the London office, he moved to New York in 2021 and has led creative efforts for artists including The National, Grimes, Big Thief, Future Islands, and The Breeders.

Ryan Star, CEO & Co-Founder at STATIONHEAD, has decades of experience in the music industry as a rock frontman with chart-topping hits. His experience building a global fanbase inspired by Stationhead and provides the competitive edge that drives the product & business success.