Join us for another episode in our ongoing series with Music Ally on Thursday, October 10th at 1pm ET/10am PT. Music Ally is a trusted global insights company in the music industry, specializing in innovation. Their Sandbox reports provide in-depth analyses of music marketing trends.
In this session, Music Ally will discuss key takeaways and useful industry case studies from their recent Sandbox report on "Short Form Video in 2024". Short-form video has transformed music marketing, requiring careful planning, flexibility, and targeted strategies. This guide offers expert insights from industry leaders and actionable steps to effectively integrate short-form content into your strategy.
Join us for a webinar led by Marlen Hüllbrock, Director of Marketing & Strategy at Music Ally. As a digital expert, she keeps abreast of trends and evolving strategies within music marketing and the wider industry. Her team creates resources and tools for artist teams to more effectively use digital strategies to their advantage and helps run artist marketing campaigns. She has trained a wide range of industry professionals on digital strategy including majors, indies, managers, and music tech companies.
Joining Marlen as guest speakers are Liam James Ward, Co-Founder of the music-based content strategy studio Something Something, and Alex Falck, Head of Commercial at Creed Media. Liam and the Something Something team have developed social media strategies, digital channel management, and content production for artists such as Jennifer Lopez, Billie Eilish, The Hives, Disclosure, and Sam Fender, among others. Recently, they have also worked with cultural brands like Google, Meta, Axel Arigato, Soho House, and LadBible to connect with hardcore music audiences. With a background in playlist management, A&R, and digital strategy, Liam is a seasoned music industry professional with expertise in understanding fan bases and growing engagement through creative online storytelling.
Alex brings over five years of experience leading partnerships and strategy at Creed Media, where he has pioneered innovative social campaigns on short-form platforms and fostered groundbreaking collaborations within the music industry.