Join us for another episode in our ongoing series with Music Ally on Thursday, October 10th at 1pm ET/10am PT. Music Ally is a trusted global insights company in the music industry, specializing in innovation. Their Sandbox reports provide in-depth analyses of music marketing trends.

In this session, Music Ally will discuss key takeaways and useful industry case studies from their recent Sandbox report on "Short Form Video in 2024". Short-form video has transformed music marketing, requiring careful planning, flexibility, and targeted strategies. This guide offers expert insights from industry leaders and actionable steps to effectively integrate short-form content into your strategy.

Join us for a webinar led by Marlen Hüllbrock, Director of Marketing & Strategy at Music Ally. As a digital expert, she keeps abreast of trends and evolving strategies within music marketing and the wider industry. Her team creates resources and tools for artist teams to more effectively use digital strategies to their advantage and helps run artist marketing campaigns. She has trained a wide range of industry professionals on digital strategy including majors, indies, managers, and music tech companies.

Joining Marlen as a guest speaker is Liam James Ward, Co-Founcer of music-based content strategy studio Something Something. Liam and the Something Something team have delivered social media strategy, digital channel management, and content production for a long list of artists including Jennifer Lopez, Billie Eilish, The Hives, Disclosure, Sam Fender, and many more. More recently, they have become a go-to amongst cultural brands looking to tap into hardcore music audiences, including work for Google, Meta, Axel Arigato, Soho House, LadBible, to name a few. Beginning in label life across playlist management, A&R, and digital strategy, Liam is a music industry professional who has a keen understanding of fan bases and how to both grow and engage them through creative online storytelling.