Money: Exploring Finance w/ Sound Royalties and beatBread
How do artists and their teams access funding and the cashflow needed to develop the artist’s career? Signing rights to labels and publishers? Maxing out credit, crowdfunding? With an increasing range of financing options available, competition, digital metrics, and the growth of cultural asset classes, is creating opportunity for artists.
New services offer artist’s funding without asking for rights ownership in return, and can also disconnect service provision (i.e. A&R, distribution, marketing, etc), from the financing ‘deal’, placing more responsibility on the artists team to run the business, but providing greater flexibility in deploying finance to build an audience and revenues. The better you run your business, the better you can take risks with your art. If you raise finance using new services, do you also need to raise your game as a business? What are your backers offering you, and what are you offering them?
Featured Speakers:
Alex Heiche, CEO & Founder of Sound Royalties
Alex founded Sound Royalties in 2014 with the vision of providing funding to music creatives without ever taking ownership of the underlying copyrights. This alternative to creative financing was the first of its kind available to the music industry, and Sound Royalties continues to be the leading royalty finance firm that has pioneered this funding model. Alex possesses decades of experience in providing funds and finance raising strategies to music creatives, large annuity recipients, and professional athletes. He has worked with leading music industry professionals, including GRAMMY-Award winners, platinum recording artists and notable music industry executives in every genre, always with the utmost discretion and privacy.
Matthew Tilley, Head of Artist & Industry Development
Matthew Tilley is an experienced music industry executive who has spent almost twenty-five years developing compelling and innovative marketing and development campaigns for some of the best-known artists in the world. He has worked at the crossroads of technology and music to create global initiatives that drive successful artist outcomes, and has a proven track record in building effective relationships between artists, labels and the wider music industry ecosystem.
Matthew is Head of Artist and Industry Development at beatBread, with a remit to help more artists gain access to funding, empowering them with enhanced choice and control. Since launch in late 2020, beatBread has helped over 300 artists with advances against streaming revenues from new and catalog tracks, giving them the financial freedom to build the team and partnerships that work best for them.
Prior to joining beatBread Matthew worked at PolyGram, Island Def Jam, Virgin, Capitol, EMI, Disciple Media and Universal Music Group.