PANEL - Creator Led Marketing
Featured Speakers:
Jeff Stempeck currently works on the SoundOn Artist Partnerships team at TikTok, specializing in business development and new signings. Over the last 14 years, Jeff has held positions across distribution and partnerships at The Orchard, Spotify, and TikTok, focusing on indie and emerging artists.
Shilpa Sadagopan currently works on the SoundOn promotion team at TikTok, specializing in creator marketing and data driven trend analytics. Previously, she worked on digital marketing teams at Soundcloud and Virgin Music, and has successfully grown her own following on TikTok - helping to curate an understanding of the creator experience. Throughout all of these endeavors, the indie artist experience remains at the focal point and is the primary driving force for her work.
Sammy Kaufman - Music Partnerships Manager at Linktree
Sammy is a seasoned music and entertainment professional based in Los Angeles, CA. Currently running music partnerships for Linktree, she leads the company’s music strategy, fostering relationships with 300+ industry partners and collaborating with top artists such as Billie Eilish, Sabrina Carpenter, and Olivia Rodrigo during their most recent album releases. With a background spanning roles at Scooter Braun’s music tech investment fund, Raised In Space, Soho House, and CAA’s music touring department she brings a unique perspective and expertise to drive impactful results for both the Linktree brand and artists she partners with.
Lola Nolan - CEO & Co-Founder of Naviro
Lola Nolan, CEO and co-founder of NAVIRO is an ex-Web3 builder, backend engineer and social media strategist. She has a rich heritage rooted in Dublin’s vibrant music scene, thanks to her grandparents, who were luminaries in the industry. Immersed in the arts from a young age, she grew up dancing, painting, and playing music, nurturing a deep passion for creative expression. Lola's work is focused on blending the soul of the arts with the precision of Technology, creating innovative solutions that resonate deeply with both artists and audiences.
Moderator: Megan Healy - Head of Digital Marketing & Strategy
As Head of Digital Marketing and Strategy for Laffitte Management Group, Megan Healy specializes in audience acquisition, content strategy, social media marketing, online promotions and strategic partnerships for Laffitte Management Group’s diverse roster of over clients, which includes Backstreet Boys, OneRepublic, Pharrell Williams, Sum 41, USHER, and more.
