PANEL - The State of Sync: Presented by Sync Summit

Synchronization remains a vital revenue stream, and competition for placements is fiercer than ever. Join us for a discussion with sync music executives on the current landscape of the film, TV, and advertising sync markets. This panel will explore the latest trends, production cycles, evolving music needs, the pitch process, licensing rights and terms, and—most importantly—how to maximize revenue in this highly competitive sector. 

Featured Speakers:

Brett Hedrick is a dynamic saxophonist and musical director based in South Florida. With a career that began in Chicago, Brett has performed internationally with Grammy and Tony-winning artists and on Broadway stages. He has also been an active clinician and educator for nearly two decades.

Currently, Brett serves as the Manager of Music Direction for Carnival Cruise Line, where he has led the music program for six years. His extensive experience in the cruise industry spans over a decade, working with multiple cruise lines.

Brett is dedicated to continuous growth as an artist and leader, prioritizing positivity, happiness, and kindness in all his endeavors.

Logan Caswell, Senior Account Manager, Sync at 411 Music Group

Logan is a Senior Account Manager at 411 Music Group, specializing in music supervision and licensing for film/TV, sports, advertising, and video games. Managing the Northeast Territory, Logan connects clients with the perfect music solutions through needledrop, subscription, and blanket licensing. A frequent traveler, Logan actively expands industry relationships and curates soundscapes that elevate storytelling.

Montrell Mo, Sound Production Director at OceanFive Records, Music Coordinator, and Composer at BE Music

A seasoned composer and music licensing specialist with over a decade in the industry, Montrell Mo works as a Music Creative Sync Specialist and Music Coordinator at BE Music, providing high-quality music for film, TV, and video games. As the Sound Production Director at OceanFive Records, he oversees music production, artist development, distribution, publishing, and sync licensing.

Moderator: Mark Frieser - CEO, Sync Summit

Mark is an executive and entrepreneur who’s the founder of three companies in the music and tech spaces.  The First Sync Summit, founded in 2013, is an educational company that through its events, educational courses, listening sessions and thriving online community helps people creating and licensing music for media to connect, create, collaborate, learn and network with and from leading executives and thought leaders in television, advertising, brands, games, film and interactive media.  His second company, Disconic is a sync agency that represents music

from major labels and individual artists from across the world, including over 509% of the Japanese market and significant clients in Korea, Latin America, Europe and North America. His new company, Metavate.ai is developing a new solution to ensure better accuracy and updating of metadata across digital media.