PRESENTATION - Music for Business: Amplifying Your Reach
Featured Speaker:
Lisa Farris - CMO of Soundtrack
Before joining Soundtrack, Ms. Farris served as Chief Marketing and Innovation Officer for the Recording Academy | GRAMMYs, where she led the evolution of the organization’s marketing, insights, and campaigns such as "Behind the Record," reflecting the growth and transformation in music and its creators. Lisa’s market development experience also includes roles as Chief Digital & Brand Officer at MetricVision; Co-Founder of Get This, a technology that leverages audio recognition to enable shopping through television and video entertainment; Chief Marketing Officer at Move, Inc.; Senior Vice President of Strategic Marketing at Universal Music Group’s eLabs; and Vice President of Strategic Marketing & New Media at MCA Records.
Farris is a frequent speaker at marketing and music conferences, such as Digital Hollywood, and the recipient of Demand Gen's 2024 B2B Technologists Award. She is a thought leader featured in media outlets and podcasts including Retail Leader, The Business Side of Music, and Best Boss Ever.
Lisa serves as an Entrepreneur-in-Residence and mentor for entrepreneurship students at Loyola Marymount University. She resides in Los Angeles with her husband, a film and TV composer, and their two daughters.
Lisa Farris is a Marketing & Digital Media Executive recognized for her innovative approach to leveraging music and technology to transform how brands, entertainment, and consumers engage, from startups to nationally recognized companies. Lisa serves as Chief Marketing Officer for Soundtrack: Music Streaming for Business.
At Soundtrack, Lisa spearheads performance-based, omnichannel marketing strategies focused on educating businesses about the proper use of music in alignment with their brand and in commercial settings.