PRESENTATION: Sound Royalties Presents: Funding the Future of Music

Artists need funding to grow their careers, but traditional options often require giving up rights. Sound Royalties provides flexible financing without rights ownership, allowing artists to invest in their careers on their own terms.

With financial backing in place, artists and their teams gain control over how they allocate funds for A&R, marketing, touring, and more. This discussion will explore how Sound Royalties empowers artists to maximize opportunities while maintaining creative and financial independence.

Featured Speaker:

Allison Portlock, EVP of Marketing, Sound Royalties

Allison Portlock is a seasoned marketing professional with an abiding love for music. A New York native living in South Florida, Allison’s career has spanned the music industry, hospitality, technology expense management, customer service, and e-commerce, contributing to her educated and inspired approach to marketing.

As Executive Vice President of Marketing for Sound Royalties, the preeminent music finance firm in the industry, she has helped find and engage an audience of established music professionals by overseeing all components of the company’s integrated marketing activities. Allison has spearheaded key partnerships, events, and bespoke campaigns designed for B2B and B2C engagement. Since 2018, she has helped usher in an era of unprecedented growth at the company.

As a champion for Sound Royalties and the creatives they work with, Allison has built deep and varied relationships throughout the music industry, among artists, songwriters, producers, attorneys, managers, business managers, PROs, publishers, labels, and other music executives and creatives. She is a board member of the Muscle Shoals Songwriter Foundation and Festival, has a seat on the Trusted Women Advisory Board, a member of Women in Music, the Songwriters of North America, A2IM, Trusted Advisor, and was selected to participate in Symphonic Distribution’s Women Empowered+ Mentorship Program in 2022 and 2023. In addition to her work in marketing, Allison’s passion for music dates back to her early days in music journalism, contributing concert and album reviews, artist interviews, and music festival coverage to various publications and blogs.