PRESENTATION - How Tiktok is Changing the Landscape of Indie Music Distribution

Featured Speakers:

Jeff Stempeck - Indie Label Business Development, TikTok/SoundOn

Jeff Stempeck currently works on the SoundOn Artist Partnerships team at TikTok, specializing in business development and new signings. Over the last 14 years, Jeff has held positions across distribution and partnerships at The Orchard, Spotify, and TikTok, focusing on indie and emerging artists.

Shilpa Sadagopan - Creator Marketing Manager, TikTok/SoundOn

Shilpa Sadagopan currently works on the SoundOn promotion team at TikTok, specializing in creator marketing and data driven trend analytics. Previously, she worked on digital marketing teams at Soundcloud and Virgin Music, and has successfully grown her own following on TikTok - helping to curate an understanding of the creator experience. Throughout all of these endeavors, the indie artist experience remains at the focal point and is the primary driving force for her work.