Presentation - SET
Featured Speaker: Victoria Yip, Senior Manager at SET
As Senior Manager of the SET team at MAX, Victoria will be breaking new ground within the music community to teach artists and their teams how to harness the power of technology to directly own and grow their fan relationships, build their own “brand,” drive more efficient music marketing and ultimately shake the music industry status quo.
Prior to joining the SET team, Victoria worked on the Artist Relations team at MAX, curating artist partnerships with MAX's roster of brand clients. Her work at MAX has resulted in millions of dollars in partnerships across a variety of brands like Ford, Dr Pepper, McDonald’s, Canon, Coors Light, and AARP – as well as amplifying artists across a broad spectrum, ranging from emerging/independent (Thuy, Verite, Ivy Sole, Jade Bird, ARIZONA) to mainstream (Kane Brown, Jon Batiste, Hayley Kiyoko, AJR, Anthony Hamilton, Dawes, Bryce Vine, Michelle Branch, and others).