SoundExchange Presentation
With streaming being the dominant way in which music is consumed globally, artists and their managers need to capture every micro-payment, every cent to aggregate the value of the intellectual property portfolios they create and manage. Every year tens of millions of dollars are left unclaimed in the U.S. by artists and songwriters. If you aren’t signed to SoundExchange, The MLC and a PRO, you are leaving money on the table. If you are signed, but your data isn't correct, they cannot connect your money to you. If making money whilst you sleep is the dream, is the nightmare of your music rights portfolio leaking revenue whilst you only have half an eye on it?
Featured Speakers:
Tiara Guy, Associate Director of Marketing Operations
Tiara Guy has been working with SoundExchange in some capacity since November 2010. Beginning in our Data Management department she was able to bring her knowledge and skills of the royalty collecting system to the Industry Engagement department, first as an Outreach Representative, then as a Senior Manager of Industry Relations Outreach, and now as the Associate Director of Marketing Operations. She is responsible for organizing the Artist and Label outreach program, as well as building relationships with other organizations within the music community. She finds and helps Artists and Rights Owners for whom SoundExchange has unclaimed royalties but aren't yet registered. You can also catch her at several industry events helping Artists and Labels register for their digital performance royalties or assisting with their current accounts. Tiara holds a BA in Media Arts and Design from James Madison University with a solid background in Customer Relations.